Research and Planning: Publication Plan Research

Name: I have looked at many different pop magazines and noticed that all of the masthead names are short and sum up the magazine; such as, 'Top of the Pops' and 'We Love Pop'.

Price: Due to the fact that my magazine shall be sold weekly, I have noticed that many of the same type of magazines as my own are at the selling price of £2.00-£2.50.

Positioning Statement: I have looked at pop music magazines and observed that many of the 'selling lines' sum up the magazine in one simple sentence i.e. 'Everything you need to know about pop'.

Distribution: I have observed where it is most likely for pop music/gossip magazines are sold and have found that they are usually sold in supermarkets e.g. Asda.

Frequency of Publication: Due to the fact that pop magazines are extremely popular (because pop music is the most popular music genre).

Rationale: Pop music have a purpose to grasp their readers attention and keep them intrigued so that their readers will keep on reading each issue of the magazine, they do this by: Including the latest gossip, up-to-date fashion tips, exclusive interviews, competitions etc.

Style/Layout/Colour: The target audience of pop music magazines are young teenage girls, and therefore the appearance of the magazine is very typically 'girly'. This means that the designs are pretty and pink, light-hearted, obvious and friendly.

Regular Content: Pop music magazines are typically known to have reviews, tour dates, posters, fashion tips, interviews and gossip.

Featured Content: Many pop music magazines have a 'feature' cover line on each issue per week; and this is a special article for that particular week e.g. an exclusive interview.