Research and Planning: College Magazine Analysis

I can easily tell that this is a college magazine and that it's audience is young college students for many reasons.
Firstly, the masthead reads 'college' and this clearly shows that the contents of the magazine, or the whole premise of the magazine is surrounding the topic of 'college'.
Also, the model in the main picture is of a young-male adult holding workbooks that read 'law, business and society'. This indicates that he is a student studying these topics.
Thirdly, the cover lines are student related, for example, 'Make Money on Campus' highlights that this is an article for people on 'campus', and campus is always associated with college/university, and obviously the people that would be making money on campus would be students that live there during their time at the college/university.
Another way that I can tell that this is aimed at young adults is the publication/selling line which reads; 'Your exclusive guide to everything hip, hop and happening'. Those word choices indicate that this is a informal magazine when compared to a newspaper such as 'The Guardian'. Although the language will still be formal, the style and the way that it is presented is more likely to be informal as young adults are generally not attracted by formality when it comes to what they read in their leisure time.